Your Trust Equity score is built from 15 signals across two axes — Authority and Emotional Resonance — scaled by five Trust Multipliers. The algorithm computes every number; AI only interprets the evidence.
Every score traces to real evidence — your responses, collected public sources, observed engagement, or a clearly-labeled inference. When public evidence is weak, the report says so rather than inventing it.
Authority and Resonance each run 0–100; 70 is the line between low and high. Where you land places you in one of four quadrants.
Neither believed nor felt — a thin public footprint. The work to do is foundational: become visible and say something.
Respected but not felt. The market believes you; it doesn't yet connect with you. Resonance is the unlock.
Liked but not yet believed. People feel you; they don't yet see the proof. Authority is the unlock.
Believed and felt — the goal. Authority and resonance reinforce each other and compound trust.
Do people believe you?
A clear, differentiated, repeated point of view — named frameworks, a real stance — not generic or reposted content.
Whether you make complex ideas easy: plain language, structure, repeatable phrases — not dense jargon.
Evidence the work produces results — case studies, quantified wins, outcome-tied testimonials, and verifiable positional or credentialed outcomes (board seats, appointments, named awards, published works) — not claims without proof.
External validation: media, podcasts, speaking, awards, credentials, quality testimonials, partnerships — not only self-claims.
Confident, decisive stances — without being reckless or inflammatory — not constant hedging.
Do people feel you?
The human behind the expertise: self-disclosure, origin story, lived experience, values — not purely professional polish.
Whether the audience sees themselves in your content — mirrors their struggles and language.
Benevolence — helping and serving vs. only selling (a healthy mix leans toward value, not promotion).
Presence through interaction — replies, personalized responses, timely engagement — not broadcast-only.
The quality of audience response — thoughtful comments, advocacy, public alignment — not raw likes.
Will they remember you?
Trust Multipliers (consistency over time, consistency of topic, positioning clarity, narrative cohesiveness, visual cues) don't add points on their own — they scale how far your authority and resonance carry. Strong multipliers preserve your score; weak ones discount it.
Showing up often enough to build familiarity — not long gaps or abandoned profiles.
Reinforcing recognizable ideas and pillars — not scattered, constant pivots.
Whether the market knows where to place you — who you help, what problem, why different.
Whether your story, thought leadership, credibility, and visuals all cohere — no competing identities.
Whether your visual presence supports trust — photo, banner, website, brand consistency.
Predicted Trust Per View (PTPV) estimates how much trust a single impression of your presence creates — trust density, not reach.
We compare your Final Trust Equity to an aspirational benchmark of 85. The difference is your Trust Gap — and the full report shows exactly how to close it.